Is Video Marketing Worth A Try?

If you are uncertain of using video marketing for your business, then you may want to rethink of that thought again.   Videos can be a big help in boosting your presence online and in addition to that, it can also improve search engine rankings, which can then result to more traffic to your page. As a matter of fact, there are plenty of benefits for using this form of digital marketing like the points listed below:

 

Number 1. Reach wider audience - every single day, YouTube has around billion users and people are watching hundreds of millions of hours watching YouTube videos. A website actually has 50x more chances of being features on search engine's first page if it has a video.

 

Number 2. Improves email marketing - there are lots of marketers online that have seen a huge increase in their email open rates after sending out emails that has the keyword "video" in its subject line. You may even embed your videos in the email without clicking away from it.

 

Number 3. Boosts landing pages - a short video clip is more than enough to grab the attention and interests of your viewers to learn more about your brand or business. They will then opt in to your list so by that, they can get more info from you.

 

Number 4. They're easy to produce - by the time you decide to start on video marketing, it doesn't necessarily need lots of hi-tech kits. Nowadays, there are plenty of computers that have the ability to create videos as part of their standard feature. Truth is, you can also use your smart phone to make a video of yourself and upload it straight to YouTube. And if you don't want to be seen on camera, however, you can simply do a slide presentation.

 

Number 5. Videos help in building a relationship with your market - through video marketing, it can help in showing the human side of your business and that you're a real person. Take advantage of videos to connect with your viewers and customers and use it to build a relationship with them. People find that by watching videos, it can boost their confidence with regards to buying a product online.

 

Number 6. Make complicated issues easier to follow - instead of asking customers to read through lengthy tutorial or instruction guide, your videos can demonstrate things in an easier way. Videos may serve as how-to guide to your viewers in telling a story. When watching videos, people don't notice that they're being sold to.

 

So if you are still in doubt of using video marketing as part of your marketing campaigns, you may want to reconsider that one more time. For further facts, visit https://en.wikipedia.org/wiki/Digital_marketing.